We started BomBom™ to solve a major problem with mobile phones: there was no way to easily and intuitively connect two phones that are sitting right next to each other.
There is an enormous gap between the growing intelligence of mobile devices and the relatively archaic methods to connect them. Should I really have to type in someones phone number or email address to be able to interact with them when they are standing right next to me? We dont think so.
We create value for our users extending the experience beyond the keyboard into the real world.